New Jersey’s Ronald and Anna Lubischer are bonded in health. As former athletes and lifelong health lovers, the 2 have been launched by a mutual pal in 2010, and have been married 4 years later. Then, having already owned his first fitness center, Ronnie would take his partnership with Anna to the subsequent stage once they determined to group up professionally and get critical about launching a number of areas. Now, with a busy household life, and a ardour for creating the right place to pump iron, this duo is disrupting the sterile, franchise fitness center mannequin.
As followers of old-school, dungeon type gyms, Ronnie and Anna are being progressive with their services, whereas staying true to the thought of the hardcore exercise. M&F sat down with the pair, who function a number of areas of their Burn-N-Blast fitness center idea, to search out out extra.
“We encourage hardcore coaching however demand ‘no nonsense’ respect for our fitness center and members,” says Ronnie. “Should you bend a bar from urgent a heavy weight, we take that bar and retire it to a particular rack that has all of the bent bars that our members have earned through the years by means of spectacular lifts!”
There’s little doubt that Ronnie understands the mindset of an all-in exercise since he performed semi-professional soccer earlier than competing as an NPC bodybuilder, within the heavyweight division. “Nonetheless, “Should you’re dropping your weights and screaming and yelling for no good motive, we’ll politely let you know that this isn’t how we do it right here,” he provides. “You’ll be able to convey your personal chalk and use it anytime so long as you clear up after your self. You’ll be able to load the leg press with twenty-four 45s, however your reps higher be immaculate… and it’s understood that you just all the time rerack your weights.”
He provides: “Our motto is ‘The place old style rules meet new college expertise,’ and we stand by that to today. Our gyms are a throwback to the outdated hardcore basement type gyms of the previous the place everyone seems to be accepted, as long as they respect the best way of the iron and their fellow fitness center members.”
Burn-N-Blast: A Combo of Previous-College and New Tech
There’s little doubt that there’s a plethora of purchasers searching for a substitute for a number of the trendy, nameless trying gyms, that always provide type however little in the best way of substance. Ronnie and Anna are having fun with enormous membership numbers from all expertise ranges—from inexperienced persons to superior lifters to skilled athletes. Fortuitously, they’re greater than certified to take each particular person by means of their journey to greatness. Anna was a nationally-ranked determine skater and coached ice skating for greater than 15 years. She’s additionally a profitable bodybuilder, incomes second-place on the New Jersey State Championship simply six months following a C-Part after giving start to their first baby.
By design, every Burn-N-Blast location is exclusive, with a person record of apparatus, however one factor that all of them have in frequent is that they’re proudly unbiased.
“We’re completely unbiased, household owned and operated, with zero outdoors traders,” says Ronnie. Many gymgoers might not be conscious that franchise gyms are sometimes managed by enormous conglomerates that don’t all the time select their tools primarily based on a love of understanding. All too typically, offers are completed to be sure that fitness center areas all function the identical tools due to profitable distribution agreements and an emphasis on maximizing income as an alternative of maximizing muscle-mass.
“Fairly actually, myself and Anna personal all the pieces right down to the drywall of our areas, and this provides us the liberty to run our gyms precisely how we see match,” provides Ronnie. “And this supplies our members with a direct hyperlink to possession, to expedite any and all questions, ideas, considerations, and many others. This additionally permits us to equip our gyms in any means potential with out {the handcuffs} of a company flooring plan, or a set ‘purchase record.’”
Ronnie and Anna Lubischer Plan Their Gyms Proper All the way down to the Period
“There are specific fitness center chains which might be required to hold a predetermined stock of apparatus,” says Ronnie. “In our case, we will combine and match not simply manufacturers however eras of apparatus too. Every of our areas is a novel mixture of one of the best of some new, cutting-edge manufacturers comparable to Prime, Watson, Arsenal, and Atlantis combined with up-and-coming mom-and-pop designers like Uncooked Motive Works, Cross Axes Tech, and GymBros. Then, there’s old-school items which might be out of manufacturing, like the unique Nautilus, BodyMasters, Flex, and Paramount items simply to call just a few. Our purpose is to construct larger and badder ‘storage type’ gyms.”
For Burn-N-Blast gyms, all the pieces stems from a love of bodybuilding. “Selfishly, for myself and Anna, we plan with the precise specs of what we wish for our personal completely executed exercises, however then we invite all of our mates to return and practice with us too,” explains Ronnie of the event course of. “As an tools collector and aficionado, I like to only let different folks get pleasure from instruments they both don’t have entry to, or by no means even knew about. We provide an setting that doesn’t actually exist within the present fitness center panorama anymore and our membership pays tribute to that.”
The underside line, as Ronnie explains, is each particular person of each ability stage is welcome at Burn-N-Blast, as his each day glimpse of his attendance proves. “As an example, not too long ago at our Lengthy Department location I used to be coaching a rising sophomore ice hockey participant from the Citadel whereas a newly minted IFBB professional was smashing legs, together with two NFL beginning offensive linemen who have been getting in a exercise pre-beach, as we’re a beachfront location. Then, one in every of my older ‘fitness center rat’ kind members got here as much as me and thanked me for the 2 new curated items that I’d added—a uncommon and intensely functionable Cybex Eagle Kneeling Lateral Elevate and a Life Health Signature Sequence Seated Uni-Lateral Biceps Curl.”
The Hardcore Fitness center Empire Strikes Again
“Everybody who involves [Burn-N-Blast] loves to coach however now we have a higher cross-section of purchasers that you just’ll expertise at a ‘harder-core’ environment fitness center,” explains Ronnie. “That’s why you’ll see households coaching collectively at our areas. We’ve one household that comes virtually daily collectively. We additionally see three brothers who all are cops or fireman domestically, their sons who’re school athletes, their daughters who’re native highschool athletes, and their wives who use the cardio machines. All of them come and practice as one unit virtually every day even with completely different ranges of health and targets. That’s actually cool, that’s actually one thing we’re pleased with, and that’s what makes [Burn-N-Blast] distinctive.”
The Lubischers personal two, 24-hour gyms (in Lengthy Department and West Lengthy Department, New Jersey) in addition to a high-end personal private coaching studio in West Lengthy Department. Proper now, they’re actively scouting for a 3rd, 24-hour location. So, as a defender and innovator of the hardcore fitness center empire, what a part of Ronnie’s assortment is he most pleased with? “Wow that’s a tricky query,” he says. “Virtually each piece of apparatus at each location is particular to me for various causes. As an example, in our personal studio now we have three unique PowerTecnic items. We’ve the Tremendous Excessive Stepper, The SuperCAT Squat, and an unique Energy Runner. To today, for athletes, you may’t get a lot better.
“All of my Randy Coyle unique items are close to and expensive to me as nicely, as we boast a SwingSquat. We’re additionally one in every of lower than 50 gyms within the nation with a plate loaded entrance squat machine referred to as the Saxon Squat, in addition to a custom-made plate loaded multi-grip bent over leverage row that was hand delivered to us. We even have a prototype gifted to us referred to as the GlutePress. After which there’s the Flex Hamtractor, or tall body Pit Shark. I may go on, however that’s why I actually say we don’t buy tools like most different fitness center homeowners. We curate our Burn-N-Blast fitness center flooring for max outcomes.”
With half of all fitness center members anticipated to give up inside their first six months of membership, discovering the best setting is important for staying motivated and sticking with a sustainable exercise regime. Fortuitously, with their Burn-N-Blast areas, the Lubischer’s are taking the time to share their lifelong ardour with those that wish to change into one of the best variations of themselves. “Our members know we’re right here to assist, and I’m very happy to let folks make their very own errors,” explains Ronnie, who together with Anna, created their very own barcode-activated tutorial movies for every Burn-N-Blast machine. “However, in the event that they’re doing one thing that may endanger themselves or different members, it’s my job to step in and cease it, however these are teachable moments the place hopefully they take our recommendation and develop mentally and bodily for a few years to return.”
