Social behaviour change: a game-changer to scale back stigma | Blogs

Emphasise constructive media protection

The media has an necessary half to play in decreasing using derogatory language and selling constructive incapacity illustration. By reporting correct data and showcasing constructive tales of people with disabilities, the media will help to interrupt down stereotypes and scale back stigma. Additionally it is necessary that media platforms are accessible and inclusive. Media homes will help problem destructive stereotypes and promote understanding and acceptance of individuals with disabilities, together with folks with psychological well being situations. They will additionally present alternatives for folks with disabilities to share their tales and experiences, serving to to extend consciousness and understanding.

The distinction it makes

Being a frontliner in implementing Ghana Somubi Dwumadie, an inclusive and accessible SBC intervention, I can say for a incontrovertible fact that social behaviour change is gaining floor. Grantees and contributors that I’ve met respect that it’s a great way to scale back incapacity stigma.

On certainly one of my monitoring visits, I met Selase, a programme participant with a bodily incapacity. He informed me that earlier than the mission, folks in his group disregarded and disrespected him and different folks with disabilities – however because of the SBC exercise, they’re now handled with dignity and respect. Selase has been assigned as a choir organiser in his church, and he took a number one function in organising a zonal rally on the finish of final 12 months.

As a part of the mission, Sightsavers organised accessible design coaching for grantees and companions. They’ve testified about how helpful it was, and contributors discovered abilities equivalent to how to decide on the appropriate colors, fonts and sizes for posters and different supplies to make their actions inclusive and accessible. I supported grantees after the coaching via ongoing teaching, technical steerage and suggestions mechanisms to assist them perceive learn how to implement accessible design and supply of SBC interventions.

Every thing we discovered about efficient social behaviour change programmes via engaged on Ghana Somubi Dwumadie will inform future SBC tasks at Sightsavers. We all know that we have to take note of the roles of inclusion champions, spiritual and conventional leaders, media homes and group chiefs. By doing this, we’ll assist ensure our programmes are efficient in decreasing stigma and selling constructive attitudes in direction of folks with disabilities and psychological well being situations.

Focused on studying extra or partnering with us on social behaviour change tasks? Contact Joseph by emailing [email protected]

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